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Email statistics

Compare your email marketing results with this benchmark data to evaluate your performance and identify emerging industry trends.

Stats correct at 17 February 2008 based on 122,556,024 messages

Delivery Statistics

By Industry

99.5% Technology
99.4% Publishing/Media
99.2% E-Commerce/Retail
99.2% Travel/Hospitality
98.9% Financial Services
98.8% Non-Profit/Association
98.7% Government
98.5% Real Estate
98.4% Healthcare/Insurance
98.3% Education
97.8% Legal Services
97.8% Advertising/Marketing
95.8% Manufacturing/Distribution
94.0% Services/Consulting

98.8% Overall

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Opening rates

By Industry

50.6% Legal Services
45.8% Government
42.0% Manufacturing/Distribution
37.1% Travel/Hospitality
36.1% Healthcare/Insurance
32.3% Non-Profit/Association
31.7% Education
25.5% Services/Consulting
25.2% Financial Services
23.5% Advertising/Marketing
19.8% Real Estate
15.1% Publishing/Media
13.1% E-Commerce/Retail
12.1% Technology

18.2% Overall

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Clickthrough rate

By Industry

15.7% Travel/Hospitality
10.0% Government
6.7% Manufacturing/Distribution
6.4% Non-Profit/Association
5.7% Healthcare/Insurance
5.6% Services/Consulting
5.2% Legal Services
4.7% Education
4.1% Publishing/Media
3.3% Real Estate
3.1% E-Commerce/Retail
2.5% Advertising/Marketing
1.5% Financial Services
1.1% Technology

4.2% Overall

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